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# US Craft Breweries and Looking For a Different Way to Sell Your Real Estate?
- URL: https://www.thejanusobserver.com/craft-beer-in-the-us-and-looking-for-a-different-way-to-sell-your-real-estate/
- Published: 2019-08-05T12:00:45.000Z
- Updated: 2026-10-25T19:55:11.000Z
- Author: Jonathan Janus
- Tags: Uncategorized, Craft Beer, London Real Estate, #Migrated-1792957904788, #wp, #wp-post, #Import 2026-10-25 19:52

[Visual Capitalist - US Craft Breweries per Capita - Katie Jones 8/2/19](https://www.visualcapitalist.com/numbers-craft-beer-industry-u-s/?ref=thejanusobserver.com)

![](https://storage.ghost.io/c/df/b1/dfb1dfbb-f8fb-4ec3-bf5b-87cf7344bdd1/content/images/2026/10/2019-08-02_visual-capitalist_us-craft-breweries-per-capita.png)

Looking for a different approach to sell your real estate…

[FT - The strange case of the London housing competition - Thomas Hale 8/2/19](https://ftalphaville.ft.com/2019/08/02/1564739891000/The-strange-case-of-the-London-housing-competition/?ref=thejanusobserver.com#myft:notification:daily-email:content)

*A developer, Misuma Limited, is selling a £2.1m house in Kentish Town through a housing competition. To enter, you pay £10, plus a £1 booking fee. You then receive a ticket, which, if you win, entitles you to the house.*

*The competition…will run until the end of the year. More details on* [*winmydreamhome.com*](https://www.winmydreamhome.com/?ref=thejanusobserver.com)*.*

*Housing competitions - an alternative and controversial way of selling a property, wherein the business model of the casino is disguised as a charitable endeavor - have kept cropping up over the past few years.*

*They typically involve a question, which is a legal requirement, because otherwise a competition that charges for entry and selects a winner at random is a lottery, which requires a license.*

*What’s slightly different about winmydreamhome.com is that it’s run by a developer, rather than a random individual who can’t sell their house. Marc Gershon, a director of the company, told us the plan is to “clean up” the housing competition space.*

*So what are the odds? The fine print is quite important. If less than 250,000 tickets are sold, then the house is not given away at all; instead, the competition gives away 60% of the prize pool. If more than 250,000 are sold, the house is given away, and stamp duty of £165,6000 is paid. In each case, the business pays 10% of the proceeds to charity.*

*Misuma has three other flats in development. If the first competition goes well, they’ll look to also exit those developments through a competition. But what we initially thought was simply a quirky publicity exercise turns out to subtly reflect the rising pressures on small-scale London developers post-Brexit.*

*Even if the project fails, you have to admire its extraordinarily subtle capacity to bring together two concepts – gambling, and London housing – that no one would surely ever have associated with each other.*